Posts Tagged: music video

Ric Serena directs “Making of” films for NBC The Voice’s music videos

Ric was asked to Direct a series of spots with a fast turn-around to highlight the creation of  NBC The Voice’s top 4 talent’s music videos, sponsored by Chase’s Freedom Unlimited card:  Adam Wakefield, Alison Porter,Hannah Huston, and Laithe Al-Saadi.

With extreme deference to the the other production team creating the music videos, Ric was able to create unique pieces that stand alone and share the personality and excitement of the different musical artists, while getting us excited about seeing the final product.

Check them all out here:






In January of 2014, our friends at Opus Orange approached us about shooting a music video for their single, “Balance,” in anticipation of their upcoming SXSW show.  Opus Orange scored the original soundtrack for our feature documentary, MILE… MILE & A HALF, and have been friends/collaborators since.

Over the course of the two days we were in the downtown Los Angeles location, one music video evolved into four as the location was just too gorgeous to not take advantage.  In addition to “Balance,” I directed videos for “Artificial Heart” and “Fortress” with Director of Photography, Tyler Allison, on camera.  For the single shot concept of “The Next World,” I stepped into the role of DP for very talented Director, Levi Rugg.  All four videos have a unique approach to them and thematically match the energy and emotion of the songs their meant to visualize.  Jen Serena even took part and shot promotional stills for the band.  We couldn’t be more proud of what we were able to colloborate on.  

Special thanks to Emoto Music for entrusting their baby to us, Kia Kiso for stepping into the role of Producer, Bernard Chadwick & Levi Rugg for their creative direction on Balance, and to all the many talented hands that helped shape these videos.

We wish Opus Orange the best on their first SXSW show!!


Director: Levi Shrugg, DP: Ric Serena