Happy New Year!
Located dangerously next door to our studio, it’s our favorite local pub, with an all-California craft brew lineup (including Tony’s own Golden Road line) and bar fare that’s worth writing about (including truffle tater tots and vegan sausages.)
We met Tony a while back when we were gearing up screenings for our film, MIle… Mile & A Half, and even discussed having our release at his Golden Road location. So, it only seemed fitting to include one of our favorite entrepreneurs in this series, and even with his busy schedule, Tony was game.
I only had 12 minutes to shoot 4 different setups with him, and although he says he’s not comfortable in front of the camera, he came off as cool and friendly as he is in person.
For the conceptual photo, I commissioned Sara Macias of Eclectic Visions to craft a dress made of Golden Road beer cans. The vision was a modernized Americana with our model holding one of TDA’s signature franks. Using all practical elements, including poly-fil clouds and turf, the post-process helped create the hyper-reality. The dress & image will soon be on display at Golden Road so keep your eye out for it, should you stop in for a bite or drink.
And here’s the initial design for the dress.
Photographer: Jen Serena
Portrait Subject: Tony Yanow, Tony’s Darts Away
Models: Elle Jane Hounsell
HAIR & MAKEUP: Alexandria Storm, Miss Cassanova
WARDROBE: Sara Macias, Eclectic Vision & Drelyn, Beyond Imaging