Audrey K Boutique was chosen to be one of the vendors for the Disneyland Dapper Day Expo… quite an honor! And one that she needed to capitalize on.
We had a very short timeframe to create an image that would stand out amongst the competition to showcase her beautiful, retro, but somewhat edgy style. She chose a model that could pull off a retro look and her original clothing designs, and I suggested instead of making a single static image, that we create an animated GIF to pull the viewers’ eye.
Plus, we got a few awesome stills while we were at it.
BEHIND THE SCENES NOTE: With our quick turn-around and limited pre-pro, we opted to shoot on white so we could decide the best dress & action on set and add background color and logo in post. Definitely a good choice!
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The first business owner I approached for the HoMEGRoWN project project was Audrey. I had worked with her on a campaign celebrating all of the different body types that women can have, and knew I wanted to highlight her for this project.
Her store is full of beautiful things… to wear, to look at, to covet. Audrey is queen of customer service and wants everyone who enters to feel special and well cared for. (And a side note… her window decorations for the Magnolia Park holiday event always rock!)
Audrey felt a little self-conscious during the photo shoot (as she’s usually doting on someone else and not the center of attention,) but she handled it with grace and a winning smile. I count myself lucky to have worked with her, and wish only great things for her future.
For her conceptual image, I wanted to combine her retro fashions that have caught up with trends for today. The model is the same on the magazine cover as the one holding the magazine. My only regret is that you can’t see the beautiful neckline on the dress designed by Audrey in the image.
Photographer: Jen Serena
Portrait Subject: Audrey K, Audrey K Boutique
Model: Elle Jane Hounsell
HAIR & MAKEUP: Alexandria Storm, Miss Cassanova, Ciara Pisa
WARDROBE: Audrey K Boutique & Drelyn, Beyond Imaging