Posts in Category: environmental portrait

Brand Update: photography, website and graphics

Julie was approaching her 10-year anniversary and wanted her visuals to reflect the modern, tech-savvy clientele she’s recruiting. It’s not often that I get to create/update a brand identity with design and visuals, so I jumped at the opportunity.

We systematically upgraded her logo, website, social media channels and print materials to reflect her bold, clean, professional but personalized style. We blocked out a day to shoot 5 different setups as well as city backplates to incorporate quotes for a cohesive, bold look.

-Jen

  • BES Website by Jen Serena
    BES Website by Jen Serena
  • BES Website by Jen Serena
    BES Website by Jen Serena
  • BES Design by Jen Serena
    BES Design by Jen Serena

 

 

 

 

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  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena
  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena
  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena

 

 

Composer: Gray Bashew

Collaboration with musician/composer Gray Bashew.

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BEHIND THE SCENES note: I built the prism out of 3 small mirrors so we could visualize the complexity/multiplicity of the composer’s process. (And it looks pretty rad too.)

 

 

Will Work for Food

 

We’ve enjoyed many celebratory beers and tasty lunches at Tony’s Darts Away.

But one of the unexpected bonuses of setting up shop right next to your favorite bar (besides the obvious) is getting to know their amazing staff.

Their award-winning chef, Caroline, needed a professional portrait / headshot that she could use for publicity and personal work, so of course I was excited when she asked me to take them.

We wanted to keep it stylized but simple – to reflect her openly friendly, no-nonsense personality, and the tasty cuisine featuring simple elements that combine for an amazing meal.

 

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  • SCI 2015 12_ChefCaroline-comp6
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  • SerenaCreative 2016 01_ChefCarolineBTS-0591
  • SCI 2015 12_ChefCaroline-comp2
  • SCI 2015 12_ChefCaroline-comp4

 

The first setup (natural light with strobe fill) was shot in our back area and features the wood fence that separates our two properties. The second, brings in texture and depth. No hair and makeup, just fresh – like Caroline, and her food.

We had so much fun, I asked if I could follow her around the kitchen for an hour, so we could share some of her amazing food in photos as well. My first foray into food photography, my main job was to stay out of her way. (easier said than done in the tiny galley kitchen.) The results showcase some of her culinary skills in the unexpected environment of a local bar. And my mouth waters just looking at the food.

They do it right at Tony’s, as many of us can attest to… from craft California beers to vegan food options.. you’ll find lots to love there. Plus, they have the BEST CHEF OF BURBANK working hard for you.

(And don’t forget to give a shout of thanks to Caroline when that delicious meal is served! )

 

Read more about Caroline in this LA Times article.

PHOTOGRAPHY AND POST WORK BY JEN SERENA

Kirsten Nelson: not just a headshot

For many working actors, the headshot can become outdated before you know it. Kirsten knew she needed that one basic look, but I wanted to give her more.

We discussed ways that we could maximize time and give her a variety of looks that she could use beyond the standard headshot… to be used for editorial as well.

We opted for

  1. Casual & Classic: A natural light white and wood background were the perfect accompaniment to her denim look (tech notes: natural light with fill from strobes & bounce card)
  2. Dark and sensual: Giving her a darker edge, the single light and darker color schemes help accentuate a different side.
  3. Pop of Commercial Color: Kirsten ended up having 2 outfits that we couldn’t decide between… so we shot both. (tech notes: By keeping the lighting the same, we could change out backdrop and wardrobe and create two different looks.)
  4. BONUS! Kirsten is such an easy-going person, that also knows her body in relation to the camera, so we had time for one more. This time, I had her bring whatever crazy props/wardrobe/ideas she could think of, and I’d roll with it and make something on the fly… thus “No Regrets” was made.

 

 

  • Kirsten Nelson shot by Jen Serena
    Kirsten Nelson shot by Jen Serena
  • Kirsten Nelson shot by Jen Serena
    Kirsten Nelson shot by Jen Serena
  • Kirsten Nelson shot by Jen Serena
    Kirsten Nelson shot by Jen Serena
  • Kirsten Nelson shot by Jen Serena
    Kirsten Nelson shot by Jen Serena
  • Kirsten Nelson shot by Jen Serena
    Kirsten Nelson shot by Jen Serena
  • NO REGRETS Kirsten Nelson shot by Jen Serena
    NO REGRETS Kirsten Nelson shot by Jen Serena