Posts in Category: conceptual

Cosplay Family Shoots

I don’t normally shoot family portraits, but when I do… it’s because they are awesome, crazy ideas.

For the past 3 years, I’ve been shooting the Thomas Family Portrait and since they keep adding more talent, the shoots get more and more “interesting.”



SCI 2013 10_ThomasFamily_GB-002-Edit



YEAR 3: GHOSTBUSTERSSerenaCreative_2015 10_BTTF2-130

And a little love from the family…

My wife and I were very fortunate that Jennifer Serena agreed to shoot our family portraits. We have always really liked her photography, and while what we had in mind was, well, different, we knew she would make it incredible. And in the end, incredible is an understatement. Even though she was faced with working with a toddler and eventually a baby, and that she was asked to recreate or be inspired by famous movies, nothing fazed her. Jen captured not only the spirit of the movies, but also us as a fun family.  The final products blow me away each time I look at them.  I can’t wait to see how she brings the next movie to life in our 2016 family portrait…

HoMEGRoWN: KleanSpa

We’ve been pretty busy around here, but there are still more businesses to share from our HoMEGRoWN photo series! So, in honor of National Small Business Week, here’s the latest… this time on Jennifer Hardaway at KleanSpa.

First, I have to admit, I’ve been dying to make my own scent ever since I stepped into the shop. That DIY attitude, helped by a scent mixologist (I think I just invented a title) could only mean great things.

Jenn is an incredible salesperson. Not because she’s big on sales, but because she obviously LOVES her products. And they actually hold up to all of the excitement! From innovative scents in perfumes, colognes, soaps and lotions, KleanSpa puts you in the scentual driver’s seat.

I asked her for a word of advice on starting your own business, and here’s what she said:


Our conceptual image features a blending of Orange Blossom and Sandalwood.  Makeup artists had fun gluing on earthy materials onto our model, and the finished product is full of tiny details that beg to be found.

In her tiny workroom, it was a great challenge to keep everything as light, airy and colorful as she, and her business are. I think we absolutely got it! all the way down to incorporating her orange & green colors in the concept image.




  • SCI 2014 06_Jennifer-024-Edit
  • SCI 2014 06_Jennifer-025
  • SCI 2014 06_Jennifer-029-Edit
  • SCI 2014 06_Jennifer-127
  • SCI 2014 06_Jennifer-266

PHOTOGRAPHER:  Jen Serena, Serena Creative

MODELS:  Elle Jane Hounsell &  Chris Pavlik

HAIR & MAKEUP:  Alexandria Storm & Miss Cassanova

WARDROBE STYLING:  Drelyn, Beyond Image


Learn more about the HoMEGRoWN project here.