Ric headed to NYC to co-direct the Kevin James’ spots for CBS’s Kevin Can Wait featuring former character Doug interacting with the “new” Kevin. Good stuff.
Directed by Ric Serena & Andy Fickman Client/Agency: CBS On-Air Promotions CBS Creative Directors: Matt Hernandez, Chris Cranner & Ron Mulligan Producer: Romi Laine Director of Photography: David Waterston Art Director: Niamh Byrne First AD: Christopher Bicknell Production Company: Moving Parts, Inc. Editor: Ric Serena, Serena Creative Compositing & Rotoscoping – Susan Yoon
Ric was asked to Direct a series of spots with a fast turn-around to highlight the creation of NBC The Voice’s top 4 talent’s music videos, sponsored by Chase’s Freedom Unlimited card: Adam Wakefield, Alison Porter,Hannah Huston, and Laithe Al-Saadi.
With extreme deference to the the other production team creating the music videos, Ric was able to create unique pieces that stand alone and share the personality and excitement of the different musical artists, while getting us excited about seeing the final product.
Check them all out here:
I was surprised.
to say the least.
I was surprised that I would hike 10 miles in with a fully-loaded pack to a campground full of hundreds of people.
and yet feel like there were times when I was the only one there.
It’s akin to Yosemite in my mind… a place of such beauty that everyone flocks there, but you can still find moments of isolation and peace.
I hiked in with a friend and 3 others who quickly became friends as well. It’s hard to share a journey and not find a common bond. I felt honored to be among them, and be in this incredible location.
If you can… go.
SHOT on A7Sii with Nikon 28mm
Check out Ric’s latest directing gig for Nickelodeon: a promo for the cross-over shows between Henry Danger and The Thunderman’s.
Perfect mix of polish and fun.
Directed by Ric Serena
Nickelodeon’s Danger & Thunder
PS: As an added bonus, I was asked to grab BTS of the day. Good times watching Ric work.
It was such a blast to be on set for Day 2 of Freeform’s Pretty Little Liars key art shoot.
An incredible team photographing these beautiful ladies… how could you go wrong? I spend quote a bit of time for my regular shoots in post, so it’s rather refreshing to just pull these straight outta Lightroom.
A few of my favorite BTS shots of the day…
Ric’s unique talents as both Director and DP were put to use creating fun, driving promos for CBS’ airing of the ACM Awards. I think the following BTS shot (by Cliff Lipson) beautifully illustrates his ability to engage with the talent, (Luke Bryan and Dierks Bentley) even while juggling two roles and a setting sun on set in the Neon Boneyard in Las Vegas.
Director’s cut for CBS and the Academy of Country Music Awards. The spot features hosts, Luke Bryan & Dierks Bentley. Client: CBS Promo Produced by Moving Parts, Inc. Music courtesy of Emoto Music, Santa Monica First AC: Ian Barbella Color Grading by Sparkle Shot on Red EPIC with Zeiss CP2 lenses Location: Las Vegas Neon Sign Museum Director/DP: Ric Serena
Julie was approaching her 10-year anniversary and wanted her visuals to reflect the modern, tech-savvy clientele she’s recruiting. It’s not often that I get to create/update a brand identity with design and visuals, so I jumped at the opportunity.
We systematically upgraded her logo, website, social media channels and print materials to reflect her bold, clean, professional but personalized style. We blocked out a day to shoot 5 different setups as well as city backplates to incorporate quotes for a cohesive, bold look.
Collaboration with musician/composer Gray Bashew.
BEHIND THE SCENES note: I built the prism out of 3 small mirrors so we could visualize the complexity/multiplicity of the composer’s process. (And it looks pretty rad too.)
We’ve enjoyed many celebratory beers and tasty lunches at Tony’s Darts Away.
But one of the unexpected bonuses of setting up shop right next to your favorite bar (besides the obvious) is getting to know their amazing staff.
Their award-winning chef, Caroline, needed a professional portrait / headshot that she could use for publicity and personal work, so of course I was excited when she asked me to take them.
We wanted to keep it stylized but simple – to reflect her openly friendly, no-nonsense personality, and the tasty cuisine featuring simple elements that combine for an amazing meal.
The first setup (natural light with strobe fill) was shot in our back area and features the wood fence that separates our two properties. The second, brings in texture and depth. No hair and makeup, just fresh – like Caroline, and her food.
We had so much fun, I asked if I could follow her around the kitchen for an hour, so we could share some of her amazing food in photos as well. My first foray into food photography, my main job was to stay out of her way. (easier said than done in the tiny galley kitchen.) The results showcase some of her culinary skills in the unexpected environment of a local bar. And my mouth waters just looking at the food.
They do it right at Tony’s, as many of us can attest to… from craft California beers to vegan food options.. you’ll find lots to love there. Plus, they have the BEST CHEF OF BURBANK working hard for you.
(And don’t forget to give a shout of thanks to Caroline when that delicious meal is served! )
Read more about Caroline in this LA Times article.
PHOTOGRAPHY AND POST WORK BY JEN SERENA