Kevin Can Wait

Ric headed to NYC to co-direct the Kevin James’ spots for CBS’s Kevin Can Wait featuring former character Doug interacting with the “new” Kevin. Good stuff.

http://ricserena.com/kevincanwait

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Directed by Ric Serena & Andy Fickman Client/Agency: CBS On-Air Promotions CBS Creative Directors: Matt Hernandez, Chris Cranner & Ron Mulligan Producer: Romi Laine Director of Photography: David Waterston Art Director: Niamh Byrne First AD: Christopher Bicknell Production Company: Moving Parts, Inc. Editor: Ric Serena, Serena Creative Compositing & Rotoscoping – Susan Yoon

Ric Serena directs “Making of” films for NBC The Voice’s music videos

Ric was asked to Direct a series of spots with a fast turn-around to highlight the creation of  NBC The Voice’s top 4 talent’s music videos, sponsored by Chase’s Freedom Unlimited card:  Adam Wakefield, Alison Porter,Hannah Huston, and Laithe Al-Saadi.

With extreme deference to the the other production team creating the music videos, Ric was able to create unique pieces that stand alone and share the personality and excitement of the different musical artists, while getting us excited about seeing the final product.

Check them all out here:

AdamWakefieldBTS

AlisonPorterBTS

HannahHustonBTS

LaitheAl-SaidiBTS

Havasupai: Amongst Many Yet a Singular Experience

I was surprised.

to say the least.

I was surprised that I would hike 10 miles in with a fully-loaded pack to a campground full of hundreds of people.

and yet feel like there were times when I was the only one there.

It’s akin to Yosemite in my mind… a place of such beauty that everyone flocks there, but you can still find moments of isolation and peace.

 

I hiked in with a friend and 3 others who quickly became friends as well. It’s hard to share a journey and not find a common bond. I felt honored to be among them, and be in this incredible location.

Little Falls

Little Falls

 

Grand Canyon the night before

Grand Canyon the night before

 

Hiking in at daybreak

Hiking in at daybreak

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Mooney Falls

Mooney Falls

 

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Havasu Falls

Havasu Falls

 

 

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If you can… go.

SHOT on A7Sii with Nikon 28mm

Nickelodeon: Danger & Thunder

Check out Ric’s latest directing gig for Nickelodeon: a promo for the cross-over shows between Henry Danger and The Thunderman’s.

Perfect mix of polish and fun.

 

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Directed by Ric Serena

Nickelodeon’s Danger & Thunder

 

PS: As an added bonus, I was asked to grab BTS of the day. Good times watching Ric work.

-Jen

 

 

Behind the Scenes with Pretty Little Liars

It was such a blast to be on set for Day 2 of Freeform’s Pretty Little Liars key art shoot.

An incredible team photographing these beautiful ladies… how could you go wrong? I spend quote a bit of time for my regular shoots in post, so it’s rather refreshing to just pull these straight outta Lightroom.

A few of my favorite BTS shots of the day…

  • Pretty Little Liars BTS by Jen Serena
    Pretty Little Liars BTS by Jen Serena
  • Ashley Benson - PLL BTS by Jen Serena
    Ashley Benson - PLL BTS by Jen Serena
  • Shay Mitchell - PLL BTS by Jen Serena
    Shay Mitchell - PLL BTS by Jen Serena
  • Shay Mitchell - PLL BTS by Jen Serena
    Shay Mitchell - PLL BTS by Jen Serena
  • Troian Bellisario - PLL BTS by Jen Serena
    Troian Bellisario - PLL BTS by Jen Serena
  • Ashley Benson - PLL BTS by Jen Serena
    Ashley Benson - PLL BTS by Jen Serena
  • Troian Bellisario - PLL BTS by Jen Serena
    Troian Bellisario - PLL BTS by Jen Serena
  • Ashley Benson - PLL BTS by Jen Serena
    Ashley Benson - PLL BTS by Jen Serena
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  • Ashley Benson - PLL BTS by Jen Serena
    Ashley Benson - PLL BTS by Jen Serena
  • Troian Bellisario - PLL BTS by Jen Serena
    Troian Bellisario - PLL BTS by Jen Serena
  • Ashley Benson - PLL BTS by Jen Serena
    Ashley Benson - PLL BTS by Jen Serena
  • Shay Mitchell - PLL BTS by Jen Serena
    Shay Mitchell - PLL BTS by Jen Serena

 

CBS ACM Awards promo directed and shot by Ric Serena

 

 


ACMscreen

 

Ric’s unique talents as both Director and DP were put to use creating fun, driving promos for CBS’ airing of the ACM Awards. I think the following BTS shot (by Cliff Lipson) beautifully illustrates his ability to engage with the talent, (Luke Bryan and Dierks Bentley) even while juggling two roles and a setting sun on set in the Neon Boneyard in Las Vegas.

-Jen

 

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Director’s cut for CBS and the Academy of Country Music Awards. The spot features hosts, Luke Bryan & Dierks Bentley. Client: CBS Promo Produced by Moving Parts, Inc. Music courtesy of Emoto Music, Santa Monica First AC: Ian Barbella Color Grading by Sparkle Shot on Red EPIC with Zeiss CP2 lenses Location: Las Vegas Neon Sign Museum Director/DP: Ric Serena

Brand Update: photography, website and graphics

Julie was approaching her 10-year anniversary and wanted her visuals to reflect the modern, tech-savvy clientele she’s recruiting. It’s not often that I get to create/update a brand identity with design and visuals, so I jumped at the opportunity.

We systematically upgraded her logo, website, social media channels and print materials to reflect her bold, clean, professional but personalized style. We blocked out a day to shoot 5 different setups as well as city backplates to incorporate quotes for a cohesive, bold look.

-Jen

  • BES Website by Jen Serena
    BES Website by Jen Serena
  • BES Website by Jen Serena
    BES Website by Jen Serena
  • BES Design by Jen Serena
    BES Design by Jen Serena

 

 

 

 

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  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena
  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena
  • Julie Ballard-Lebe by Jen Serena
    Julie Ballard-Lebe by Jen Serena

 

 

Ric Serena: DP reel

Composer: Gray Bashew

Collaboration with musician/composer Gray Bashew.

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BEHIND THE SCENES note: I built the prism out of 3 small mirrors so we could visualize the complexity/multiplicity of the composer’s process. (And it looks pretty rad too.)

 

 

Will Work for Food

 

We’ve enjoyed many celebratory beers and tasty lunches at Tony’s Darts Away.

But one of the unexpected bonuses of setting up shop right next to your favorite bar (besides the obvious) is getting to know their amazing staff.

Their award-winning chef, Caroline, needed a professional portrait / headshot that she could use for publicity and personal work, so of course I was excited when she asked me to take them.

We wanted to keep it stylized but simple – to reflect her openly friendly, no-nonsense personality, and the tasty cuisine featuring simple elements that combine for an amazing meal.

 

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  • SCI 2015 12_ChefCaroline-comp4

 

The first setup (natural light with strobe fill) was shot in our back area and features the wood fence that separates our two properties. The second, brings in texture and depth. No hair and makeup, just fresh – like Caroline, and her food.

We had so much fun, I asked if I could follow her around the kitchen for an hour, so we could share some of her amazing food in photos as well. My first foray into food photography, my main job was to stay out of her way. (easier said than done in the tiny galley kitchen.) The results showcase some of her culinary skills in the unexpected environment of a local bar. And my mouth waters just looking at the food.

They do it right at Tony’s, as many of us can attest to… from craft California beers to vegan food options.. you’ll find lots to love there. Plus, they have the BEST CHEF OF BURBANK working hard for you.

(And don’t forget to give a shout of thanks to Caroline when that delicious meal is served! )

 

Read more about Caroline in this LA Times article.

PHOTOGRAPHY AND POST WORK BY JEN SERENA